Dr. Robert Sweetow is Professor and former Director of Audiology at the University of California, San Francisco. He received his Ph.D. from Northwestern University, M.A. from the University of Southern California and B.S. from the University of Iowa. Dr. Sweetow has written 25 textbook chapters and over 125 scientific articles. He is a reviewer for several journals, author of Counseling for Hearing Aid Fittings and a former member of the Board of Directors of AAA. He was the developer of the LACE auditory training program. Dr. Sweetow has been an invited lecturer at more than 300 meetings worldwide, and is a highly sought after speaker for his informative and entertaining style. His research interests include amplification, counseling, rehabilitation, neuroscience, and tinnitus. Dr. Sweetow was the recipient of the prestigious 2008 Distinguished Achievement Award from the American Academy of Audiology.